From March 18 to 20, the China cross border e-commerce trade fair, sponsored by the e-commerce Department of the Ministry of Commerce, the Department of Commerce of Fujian Province and the people’s Government of Fujian Province, was solemnly held in Fuzhou Strait International Convention and Exhibition Center.
Cross border e-commerce has developed rapidly in recent years. Especially in the past year, the global online shopping industry has been leaping along with the promotion of COVID-19. The home economy has become a global normality, creating another outlet for China’s cross-border electricity suppliers. In such an environment, the demand of small and medium-sized enterprises for industrial chain optimization and digital change is becoming more and more urgent. In order to promote the communication between cross-border supply enterprises and ecological chain service providers, and speed up the pace of digital foreign trade innovation. China Cross-border E-commerce Trade Fair came into being.
In his speech, Lin Jinbao, secretary of the Fuzhou Municipal CPC Committee, reviewed the development of cross-border e-commerce in 2020 and described plans and expectations for the development direction of 2021. In the period of explosive growth of cross-border e-commerce, Fujian Province will continue to give full play to regional advantages, industrial advantages and logistics advantages, continue to expand cooperation between cross-border e-commerce and surrounding provinces and regions, and strive to create a cross-border e-commerce leading area.
The summit forum of the exhibition gathered heavyweight guests from various fields to discuss the key hot topics of the current e-commerce industry, promote exchanges among exhibitors, and inspire people to think more deeply about the future development.
On the 18th, the main forum first discussed the wind direction of cross-border industries under the guidance of the “Belt and Road Initiative” policy. Leaders of the Ministry of Commerce, Fujian provincial government, and ambassadors of countries along the “Belt and Road Initiative” route delivered speeches respectively to analyze the role of the latest policy in promoting the e-commerce industry. Google, e-commerce platform eBay and Amazon’s Greater China representatives all shared the topic.
On the afternoon of the 18th, the main forum held a summit forum on China’s cross-border e-commerce financial capital. In the forum, Liu Bo, vice dean of Hillhouse Institute of artificial Intelligence and chairman of Pan Ding Group, shared cross-border industry investment, emphasizing the importance of cross-border enterprises embracing capital.
With the enhancement of brand awareness of cross-border enterprises in China DTC (direct-to-consumer), that is, only online marketing and sales to consumers, has become a major trend for enterprises to go abroad and grow. The forum on the afternoon of the 18th focused on the trends and methods of dtc. Executives from Google, Meadows, and shopify had an in-depth discussion on the general trend, operational capabilities and brand building of DTC, which inspired the companies on the scene.
The meeting also gathered various parties to discuss the important topics of the digital transformation of foreign trade. Airwallex Air Cloud Collection, as an official co-organizer, is deeply involved on the spot. Airwallex is a financial technology company founded in Melbourne, dedicated to building a digital global financial infrastructure, providing intelligent and seamless cross-border payments, and providing one-stop payment solutions for enterprises.At the scene, Wu Kai, CEO of Airwallex Greater China, and Chen Keyan, head of strategy, also shared it.Wu Kai put forward the view that the cross-border ecosystem needs to embrace capital on the topic of capital.The active involvement of capital will help e-commerce sellers and platforms to focus more on long-term value and achieve great-leap-forward development, while Air Yunhui is also favored by front-line investment institutions in the process of focusing on building cross-border payment infrastructure. Chen Keyan, head of strategy, also pointed out the importance of financial infrastructure. Efficient international payment and foreign exchange solutions can ensure the efficient cash flow of cross-border enterprises and enable them to operate efficiently and strategically iterate. For these large-scale enterprises in the future, it is more necessary to have solutions that are close to the enterprise-level architecture, so as to prepare for the large-scale expansion of the enterprise in the future.
Post time: May-15-2021