Amazon Live is open to U.S. professional sellers who sign up for the Amazon brand, as well as first-party sellers of Amazon’s U.S. site . Streaming live on Amazon Live Creator on Amazon is free – sellers can stream for free on the product details page, Amazon’s flagship store, and a variety of locations viewed by Amazon buyers.
If you want to expand your live stream, you can promote your videos by paying Amazon.This option is only available to brand owners who use the Seller Center and have an ad license within the Seller Center. Currently, amazonLiveCreator applications are only available for ios-enabled devices.
Here are some of the main advantages of using Amazon live:
- You can interact with consumers in real time and inject interactive videos into your sales experience.
- Help promote product discovery and exposure because buyers can watch your live stream on Amazon.com, while Amazonapp can watch your live stream on your product details page, Amazon’s flagship store, and other locations that buyers browse.
- Free. Amazon rarely provides sellers with tools to promote their products without paying. Therefore, if you already had creative resources that make full use of creative resources, you can benefit from real-time streaming services.
Even though Amazon Live has had some unexpected achievements in the Owlet bundle, we’ve found Amazon Live to be an effective tool for launching mass sales and raising overall visibility. If you’re thinking about using Amazon Live in the future, consider the following pros and cons before trying.
The disadvantages of Amazon Live:
Consumers may not like low quality videos. Although the service is free, if you don’t have a creative team , blurry videos and confusing conversations may inadvertently cause customers shut down your product.
Amazon live is not yet fully suitable for online marketing. In addition, Amazon live is still a fledgling service, and it doesn’t even have its own place in Amazon’s website navigation. Before entering Amazon live, we should consider our own situation before entering.
From CROSS BORDER TALENT
Post time: Apr-27-2021